Sammi Ramkey
Marketing
Events
Design
Professional Journey
Virtuosi LEAP
As Director of Events, I oversee the strategy, planning, and execution of all program events, ensuring each experience reflects our mission of empowering marketing leaders. Leading the creative direction across platforms, I manage graphic design, video production, and brand consistency to elevate our presence in the marketplace. I also drive our LinkedIn strategy, creating content that highlights our thought leadership and fosters community engagement. Event photography and editing are handled personally to ensure a consistent and refined visual identity across all platforms. With a forward-thinking approach, I help shape the look, feel, and positioning of Virtuosi LEAP to ensure it remains dynamic, relevant, and impactful. I collaborate closely with executive leadership to align event strategy and brand initiatives with broader organizational goals, ensuring every touchpoint reinforces our value in the industry.
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Walker-Lewis Rents
In my role as Content & Social Media Manager, I've expanded the online presence of Walker-Lewis Rents through strategic content and engagement initiatives. Managing platforms like Instagram and Facebook, I've successfully grown followership 10x over the last six years while curating audience-centric posts. I also capture and edit original photography for both social media and website use, ensuring visuals reflect the brand's style and quality.
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Marketers That Matter (MTM)
As the Marketing & Events Manager at MTM, I am responsible for the management of in-person, virtual, and hybrid events, aimed for attendees ranging from CMOs to senior level marketers. I ensure every detail aligns with brand standards and exceeds expectations from conception to completion, fostering exceptional client experiences. Over the last year, I have successfully curated and implemented 100+ events.​
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Super Micro Computers, Inc.
As the Marketing Specialist, I coordinated in-person and virtual events and tradeshows showcasing the wide variety of technology Super Micro Computers, Inc. had to offer. I also contributed to innovative marketing campaigns while maintaining a consistent corporate image.
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Garden Court Hotel
During my tenure as the Sales & Event Coordinator, I honed my skills in client communication and event execution, ensuring seamless coordination between departments and providing meticulous attention to detail. ​
What Sets Me Apart
Through my years of hands-on experience in the events industry, I've acquired valuable insights and knowledge that set me apart. Each challenge I've encountered has been an opportunity to refine my expertise, ensuring I'm equipped to tackle any task with confidence and creativity. I take pride in the extensive skill set I offer, as illustrated by the following examples. Hover over each topic to find out more.
I excel in the art of orchestrating
multiple in-person events
concurrently, ensuring every detail
is accounted for. During my time at MTM, I strategized and flawlessly carried out every event slated throughout the year, demonstrating unwavering commitment to every aspect. From the smallest details to the largest elements,
I continuously managed everything including collateral, food and beverage, ROS, signage, gifts, and beyond, leaving no room for oversight. My exceptional planning abilities ensure flawless execution of the current event while simultaneously progressing the
planning of all other scheduled
events.
My exceptional planning abilities...
Throughout my entire professional journey, my management prowess has been consistently evident across various domains. From orchestrating events from inception to completion, to streamlining and implementing systems, I've navigated diverse landscapes with finesse and precision. Whether it's coordinating logistics encompassing venues, speakers, attendees, and schedules or meticulously budgeting and tracking resources, my detail-oriented approach ensures nothing slips through the cracks. With a keen sense of task management, I pride myself on consistently executing
successful events.
My management prowess...
While at Super Micro and MTM, I spearheaded the organization and execution of all virtual events, a pivotal responsibility especially during the onset of the pandemic. Leveraging my expertise and adaptability, I seamlessly transitioned traditional in-person events into engaging and successful virtual experiences. In the current landscape where virtual and hybrid events have become integral to the events industry, I consistently orchestrate and execute impactful events that repeatedly attract large attendee volumes.
Engaging successful virtual experiences...
Through dedicated learning and practice, I have refined my HubSpot skills to expertly craft beautiful and functional landing pages, captivating weekly newsletters, and comprehensive campaigns. Additionally, I have become adept at managing attendee registration processes with precision, handling forms, lists, and workflows to ensure seamless experiences for participants. My proficiency in HubSpot empowers me to efficiently streamline marketing efforts, enhance engagement, and drive results across various initiatives.
I have refined my HubSpot skills...
During my tenure at MTM,
I took charge of venue sourcing
for all events, including but not
limited to, forums, dinners, summits,
and more. As the primary point of contact for all events, I was dedicated to ensuring seamless production from start to finish. With thorough attention to detail, I sourced various locations to find the perfect venue that not only met but exceeded expectations. Whether it was negotiating contracts, coordinating logistics, or liaising with vendors, I was committed to creating environments that elevated the attendee experience
and reflected the caliber of our
organization. My efforts in venue sourcing were instrumental in
crafting memorable events that
left a lasting impression.
My efforts in venue sourcing...
I diligently oversee and
monitor event budgets with
unwavering dedication, ensuring that
expenditures remain within or below necessary costs. Methodical tracking
of expenses is a cornerstone of my approach, guaranteeing financial accountability throughout the
planning and execution phases.
In addition, I maintain a comprehensive yearly spending tracker, meticulously logging each event's costs to provide
a thorough and detailed overview
of expenses. This proactive approach not only ensures fiscal responsibility but also enables informed decision-making and strategic allocation of resources, ultimately contributing to the
overall success and efficiency
of each event.
Methodical tracking of expenses...
I deeply understand
the significance of
collaboration and effective
teamwork in orchestrating
successful events. With numerous facets
to consider, building and nurturing relationships with all stakeholders involved
is key. Whether it's coordinating with teammates, liaising with vendors, engaging sponsors, or partnering with external entities,
I excel in fostering strong connections and seamless communication. By curating and maintaining these relationships, I ensure that everyone involved is aligned with the event's objectives and can contribute their expertise to achieve collective success. My ability to collaborate harmoniously with a diverse
range of individuals enables me to
navigate complexities and deliver
exceptional experiences for all
stakeholders involved in the
event ecosystem.
I excel in fostering strong connections...
As the manager of events, I understand just how important the tracking of ROI is for the broader business goals. I diligently maintain comprehensive records after each event, ensuring every piece of relevant information is accurately captured. This data is then synthesized into a concise snapshot, facilitating easy viewing and analysis. By meticulously documenting and analyzing attendee engagement, conversion rates, and other key performance indicators, I use the valuable insights gained to effectively make informed decisions, continually optimize strategies, and maximize ROI.
The tracking of ROI...
With a passion for design, that encompasses my personal and professional worlds, I enjoy bringing visions and ideas to life. Using applications such as Canva, WordPress, Procreate, HubSpot, and more, I excel in turning dreams into tangible assets. Whether it's crafting stunning webpages (like this one!) or developing eye-catching graphics tailored for every event, I thrive on the challenge of creating memorable visual experiences. My commitment to upholding brand standards ensures that each design maintains a cohesive identity, leaving a lasting impression that resonates with audiences.
With a passion for design...